Royal Museums of Fine Arts of Belgium

Diegem, 09 July 2019 – The Royal Museums of Fine Arts of Belgium (RMFAB) are to make 22 top-class works available on the Samsung Art Store for The Frame. Decorate your living room with the most famous masters from the largest Belgian art collection by making their iconic creations appear on The Frame. This discrete Samsung lifestyle TV can transform into your favourite work of art when switched off, seamlessly integrating into your living room.

Around 1,200 works are already available on The Frame Art Store*, hailing from world-renowned art collections such as the Museo del Prado, the Van Gogh Museum, the Tate, the Albertina and many more. This summer, art lovers can choose from a further 22 masterpieces to add to The Frame, matching their unique TV to their interior design. The RMFAB collection is the largest in Belgium, and the highlights selected for The Frame Art Store span from the 15th century to the modern day. ‘It is the dream of every museum to bring its art as close as possible to the public and to share its passion and knowledge with the world,’ explains Isabelle Vanhoonacker, Managing Director of Public Services at RMFAB. ‘Thanks to The Frame by Samsung, this dream is now coming true.’

Acquire a piece from an old master, including paintings by Rogier van der Weyden, Pieter I Bruegel and Peter Paul Rubens, amongst others; or if you’re more of a fan of modern art, you can indulge in works by Vincent van Gogh, Georges Seurat, Fernand Khnopff, and many more. Thanks to the wide variety of genres and subjects, you are sure to find a work of art that matches both your taste and interior design. Multiple paintings can also take turns being on display in your living room, thanks to a rotation system. 

With The Frame 2019, Samsung has added the formidable feat of making your TV match seamlessly with your carefully chosen armchair, timeless pieces of furniture and luxury photo frames. ‘The standard TV and its black screen don’t fit a designer ambience,’ says Johan Van Campenhout, Product Manager Lifestyle TV at Samsung Electronics Benelux. ‘With The Frame, you can integrate a less prominent TV seamlessly into the rest of your interior design. The turned-off screen automatically switches over to a work of art or your favourite photo. With an exchangeable frame, available in four colours, The Frame will perfectly match the rest of your interior design. We are proud to be able to add the first top-class collection of RMFAB art works to this concept. Their rich collection fits perfectly alongside existing works from the Museo del Prado, Van Gogh Museum, the Tate, the Albertina and others, with whom Samsung has previously collaborated for The Frame Art Store. These collaborations enable us to bring selected works to living rooms all over the world via our global platform. Anyone who loves art – not just lovers of interior design – will find something they like with The Frame.’

The Frame is the perfect combination of a unique art experience and excellent image quality, thanks to QLED technology. In addition, all cables are well concealed, so as not to attract attention, and mounting the TV on the wall is as simple as can be. 

From July onwards, you will be able to choose the following pieces from the great masters in RMFAB’s collection on the Samsung Art Store:  

-          Rogier van der Weyden, Pieta, approx. 1441

-          Hans Memling, The Martyrdom of St. Sebastian, ca. 1475

-          South Netherlands School, Rocky Bay with St. Christopher, ca. 1530

-          Pieter I Bruegel, The Fall of the Rebel Angels, 1562

-          Pieter I Bruegel, The Census at Bethlehem, 1566

-          Peter Paul Rubens, Four Studies of a Head of a Moor, n.d.

-          Frans Hals, Children of the Van Campen Family with a Goat Cart, fragment, ca. 1623-1625

-          Jan I Brueghel, Villagers on their Way to the Market, n.d.

-          Jacques Jordaens, The King Drinks, n.d.

-          Jan van Goyen, View of Dordrecht from the Dordtse Kil, 1653

-          Ludolf Backhuysen, Ship in a Storm off a Rocky Coast, ca. 1670-1675

-          Carlo Maratta, Apollo Pursues Daphne, 1681

-          Jacques-Louis David, The Murder of Marat, 1793

-          Gustaf Wappers, Episode of the September Days of 1830, on the Grand Place of Brussels, 1835

-          Louis Artan de Saint-Martin, The Wreck, 1871

-          Henri de Braekeleer, The Man at the Window, ca. 1873-1876

-          Guillaume Vogels, The Snow, Evening,ca.1883

-          Vincent van Gogh, Seascape near Saintes-Maries-de-la-Mer, 1888

-          Georges Seurat, The Seine at La Grande Jatte, 1888

-          Fernand Khnopff, Memories (Lawn Tennis), 1889

-          Fernand Khnopff, Caresses, 1896

-          Théo van Rysselberghe, The walk, 1901

The Frame 2019 is available in the following dimensions: 43, 49, 55 and 65 inches. The recommended retail prices are €1,299.00, €1,599.00, €1,999.00 and €2,499.00 respectively.
*The Frame Art Store works on a subscription basis, where €4.99 per month will give you unlimited access to over 1,200 world-famous works of art.

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About the Royal Museums of Fine Arts of Belgium
The Royal Museums of Fine Arts of Belgium contain the most important collection of fine arts in the country. Over 20,000 works and six museums illustrate its history from the 15th to the 21st centuries via paintings, drawings and sculptured works.
This pearl of Belgian cultural institutions includes a number of collections: the Old Masters Museum, the Modern Museum, the Wiertz Museum, the Meunier Museum, the Magritte Museum and the Fin-de-Siècle Museum.